TikTok Shop⚡ TikTok Shop hit $33B in global GMV in 2024 — and it's just getting started⚡ Food & beverage is one of the fastest growing categories on TikTok Shop right now⚡ 67% of TikTok users say the platform inspires them to shop even when they weren't planning to⚡ The average TikTok Shop affiliate video drives 3x more conversions than a paid adE-Commerce⚡ Global e-commerce sales are projected to hit $8 trillion by 2027⚡ Brands with a strong TikTok presence see 2–3x more website traffic within 90 days⚡ 72% of consumers say they discovered a new product through social media in the last 6 months⚡ Small businesses that launch on TikTok Shop see an avg 40% revenue increase in the first 6 monthsLive Selling⚡ TikTok Live shopping converts at 9x the rate of traditional e-commerce⚡ Live selling is projected to be a $55B market in the US by 2026Affiliates⚡ Affiliate-driven content generates 58% of TikTok Shop revenue for top brands⚡ Brands with 50+ active affiliates see 4x more monthly GMV than brands with fewer than 10TikTok Shop⚡ TikTok Shop hit $33B in global GMV in 2024 — and it's just getting started⚡ Food & beverage is one of the fastest growing categories on TikTok Shop right now⚡ 67% of TikTok users say the platform inspires them to shop even when they weren't planning to⚡ The average TikTok Shop affiliate video drives 3x more conversions than a paid adE-Commerce⚡ Global e-commerce sales are projected to hit $8 trillion by 2027⚡ Brands with a strong TikTok presence see 2–3x more website traffic within 90 days⚡ 72% of consumers say they discovered a new product through social media in the last 6 months⚡ Small businesses that launch on TikTok Shop see an avg 40% revenue increase in the first 6 monthsLive Selling⚡ TikTok Live shopping converts at 9x the rate of traditional e-commerce⚡ Live selling is projected to be a $55B market in the US by 2026Affiliates⚡ Affiliate-driven content generates 58% of TikTok Shop revenue for top brands⚡ Brands with 50+ active affiliates see 4x more monthly GMV than brands with fewer than 10TikTok Shop⚡ TikTok Shop hit $33B in global GMV in 2024 — and it's just getting started⚡ Food & beverage is one of the fastest growing categories on TikTok Shop right now⚡ 67% of TikTok users say the platform inspires them to shop even when they weren't planning to⚡ The average TikTok Shop affiliate video drives 3x more conversions than a paid adE-Commerce⚡ Global e-commerce sales are projected to hit $8 trillion by 2027⚡ Brands with a strong TikTok presence see 2–3x more website traffic within 90 days⚡ 72% of consumers say they discovered a new product through social media in the last 6 months⚡ Small businesses that launch on TikTok Shop see an avg 40% revenue increase in the first 6 monthsLive Selling⚡ TikTok Live shopping converts at 9x the rate of traditional e-commerce⚡ Live selling is projected to be a $55B market in the US by 2026Affiliates⚡ Affiliate-driven content generates 58% of TikTok Shop revenue for top brands⚡ Brands with 50+ active affiliates see 4x more monthly GMV than brands with fewer than 10TikTok Shop⚡ TikTok Shop hit $33B in global GMV in 2024 — and it's just getting started⚡ Food & beverage is one of the fastest growing categories on TikTok Shop right now⚡ 67% of TikTok users say the platform inspires them to shop even when they weren't planning to⚡ The average TikTok Shop affiliate video drives 3x more conversions than a paid adE-Commerce⚡ Global e-commerce sales are projected to hit $8 trillion by 2027⚡ Brands with a strong TikTok presence see 2–3x more website traffic within 90 days⚡ 72% of consumers say they discovered a new product through social media in the last 6 months⚡ Small businesses that launch on TikTok Shop see an avg 40% revenue increase in the first 6 monthsLive Selling⚡ TikTok Live shopping converts at 9x the rate of traditional e-commerce⚡ Live selling is projected to be a $55B market in the US by 2026Affiliates⚡ Affiliate-driven content generates 58% of TikTok Shop revenue for top brands⚡ Brands with 50+ active affiliates see 4x more monthly GMV than brands with fewer than 10

// CASE STUDIES

The work, on the record.

No invented quotes, no five-star grid. Three brands, three different starting points — a food & beverage label, a skincare line, and a supplement brand — each reported month by month. Pick a brand and read exactly what live selling moved, with every figure tied to the chart beneath it.

// CASE STUDY · CEDAR & LARDER · JUL 2025 → APR 2026

How a 1% e-com sliverbecame a 24% revenue engine.

Cedar & Larder is a specialty food and beverage brand — small-batch sauces, spice blends, and cold-brew concentrates sold through grocery and a handful of farmers' markets. Online was a footnote, about 1% of revenue. TGANDTEE rebuilt it as a structural channel, end to end: storefront, daily live tastings and cook-alongs out of the studio, an affiliate engine, ops, and reporting. In ten months, e-commerce went from a sliver to a quarter of the business — and the standalone online store grew alongside it.

$1.60M
TikTok Shop Revenue: +417%
E-com Revenue Growth: +267%
E-com Orders Growth: 1% → 24%
E-com Share of Business

// Monthly E-commerce Revenue

Online StoreTikTok Shop

From a sliver to a structural channel.

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